Isabell & 晴格格
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英文原声 – English by Isabell
中文原声 – Chinese by 晴格格
Oliviero Toscani Winery is located just outside of Pisa, Italy, in Bolgheri; the heart of Tuscany’s wine region. They create some of the most down to earth and drinkable wines in Italy. This family has a very unusual story however, they are not viticulturists like so many of the wineries in Italy, they are photographers.
Oliviero Toscani’s father Fedele was a renound photographer for the Corriere della Sera; he set up Italy’s first photo agency, Rotofoto, whose logo makes up Toscani’s best known wine, iToscani. However, it was his son Oliviero who reached new heights by working for Elle, Vogue and Harpers Bazaar; he really shot to fame when he took over the United Colors of Benetton campaigns, causing waves and breaking new ground in his field.
Oliviero Toscani的父亲Fedele是《意大利晚邮报》（Corriere della Sera）的著名摄影师；他建立了意大利第一家摄影代理机构——Rotofoto，其品牌logo是托斯卡尼酒庄最著名的葡萄酒——iToscani。然而，是他的儿子 Oliviero通过为Elle、Vogue和Harpers Bazaar工作达到了新的高度；当他接手贝纳通公司联合色彩（United Colors of Benetton）的品牌宣传活动时，他真正的一举成名。在他的领域引起了轰动，开辟出了新天地。
In the 1970’s he purchased a beautiful property in the hills of Casale Marittimo, in Tuscany. There he began to raise award winning horses, Angus heifers, Cinta Senese pigs; he got to work producing olive oil’s made from Leccino, Moraiolo, Frantoio, Pendolino, and Maurino varieties; he also began cultivating vines in the 1980’s – having consulted a family friend; Angelo Gaia, the man behind Gaia Wines. With his help, Oliviero began to create his masterpiece. The vines grown in the vineyard are mainly Syrah, Cabernet Franc, Petit Verdot, Teroldego, Petit Manseng and Greco. He produced his first signature wine in 2003, the “Oliviero Toscani” wine. This label has won several awards and the winery has since produced other excellent wines.
20世纪70年代，他在托斯卡纳的Casale Marittimo山坡上购买了一处美丽的房产。在那里，他开始饲养屡获奖项的马，安格斯小母牛，Cinta Senese的猪；他开始生产由Leccino、Moraiolo、Frantoio、Pendolino和Maurino品种制作的橄榄油；他还在20世纪80年代开始种植葡萄树——咨询了一位家族的友人：Angelo Gaia，意大利最为顶尖也最为传奇的酒庄之一嘉雅酒庄背后的人。在他的帮助下，Oliviero开始创作他的杰作。葡萄园种植的葡萄主要有西拉（Syrah）、品丽珠（Cabernet Franc）、小维多（Petit Verdot）、特伦蒂诺（Teroldego）、小满胜（Petit Manseng）和格雷克（Greco）。他在2003年生产了他的第一款标志性葡萄酒——“Oliviero Toscani”。这款葡萄酒赢得了几个奖项，此后该酒庄生产了其他优秀的葡萄酒。
As previously mentioned, photography runs in this family’s blood, in fact, not only did Oliviero follow in his father’s footsteps, but, so did his sisters as well as his son Rocco and daughter Lola – even Oliviero’s wife works in fashion. But Rocco, Oliviero’s son grew tired of photography and decided to break with tradition. He wanted to pursue his real passion; making wine. So, he threw himself into the process of becoming a full-fledged wine producer, adopting his father’s motto: “Our wine, like our lives, is the image of past, present and future, filled with enthusiasm, passion, imagination, emotion, success and beauty.”
The terroir is a dream, located on the Tuscan coast, with an altitude of 220 to 320 meters above sea level, the orientation and exposure are to the South-West. They have two vineyards that make up a total of 12 ha, the Monteromboli vineyard is 9 ha and the Olmaia vineyard, with 3 ha. The climate is typically Mediterranean with warm and dry summers followed by rainy autumns, and the soil is iron rich, a generous red soil of medium texture.
One of the most interesting wines to come out of this winery is “Lumeo” 2015. This is an intense red wine made from Syrah grapes. Vinified in amphorae, and aged for about 12 months. On the nose one can make out cherries, wild berries, balsamic notes, as well as roots and the taste is energetic, fresh and persistent. There is also a sentimental quality to this vintage. Rocco came up with the name “Lumeo” by melding the names of his two children, Luce and Romeo; on the other hand, the image of the pigeon on the label, that stems from his love of raising carrier pigeons, his hobby!
This fascinating family is at the very start of their wine-growing journey, relatively speaking in comparison to many of the older wineries in Italy, but the Toscani’s seem to be ahead of the pack, in quality and style and we will be keeping a close watch to see what they do next!