晴格格 & Isabell
眼睛累了不想看屏幕？在路上不方便阅读？您可以来听作者们为您朗读的这个博客喔！Don’t feel like reading? You don’t have to! Tune in to listen to our authors read you this blog.
中文原声 Chinese (朗读：晴格格 Qing Ge Ge)
英文原声 English (朗读：伊莎 Isabell )
蓦然回首，我在意大利生活已满三年、参加工作也有两年的光景了。在美国加州索诺玛海岸做完榨期后就拖着行李箱一路奔向这里。Vinifera欧盟硕士的第二年就在意大利东北的这座优雅小城维罗纳缓缓展开。葡萄酒学院就坐落在附近的葡萄酒名产区Valpolicella，有着希腊和拉丁语起源的Valpolicella意思便是一个有许多酒庄的山谷。市场营销课程的老师将课堂搬到了酒庄。因而便有了我在Allegrini酒庄Villa della Torre上的最生动的一堂课。
Looking back, I have been living in Italy for three years and working for two of them. After the harvest on the Sonoma coast in California, I dragged my luggage all the way here to Verona. It was in this Italian city that slowly but surely I was to continue my wine education, the second year of Vinifera EuroMaster. The Enology department was located near the prestigious Valpolicella wine region – the name Valpolicella means the valley of many cellars, (which has both a Greek and Latin root). The marketing teacher had arranged a couple of classes be held at a winery in the area. This winery located at the Villa della Torre, of the Allegrini Estates is where I can recall some of my most vivid memories.
初逢Allegrini酒庄。酒庄建筑Villa della Torre有一种保持着文艺复兴时期的风格。优雅的女庄主也出来接待我们。落落大方地向我们介绍了酿造瓦波利切拉葡萄酒的4种葡萄品种。衣着优雅，气质不凡是我对Marilisa Allegrini的第一印象。之后在各大活动中见到她，逐渐了解到她极好衣品和女神气场。
Allegrini was the first Italian winery I ever visited. Villa della Torre, one of the important properties belonging to the winery, was built in the Renaissance period. Marilisa Allegrini, the gracious owner, came out to meet us. She went on to gracefully introduce four grape varieties to our group which are used to make Valpolicella wines. My first impression of Marilisa was that she was a well-dressed lady, with great hospitality skills. After observing her at various events, I gradually learned about her excellent taste for clothing and goddess aura with which she carries herself.
Siblings united is a strength, Continuing the Family’s Legend
Allegrini家族在瓦波利切拉产区已经有2000多年的酿酒历史。1983年，为家族酒庄扩建做出卓越贡献的第5代继承人Giovanni Allegrini不幸离世。悲痛欲绝、涉世未深的子妹三人继承了家族酒庄。为了延续家族产业的兴旺，长兄Walter对弟弟和妹妹说：“我们必须要像狮子一样去战斗”。无独有偶，2003年、恰逢Poggio al Tesoro酒庄建园之际，Walter在栽培了11公顷葡萄园之后不幸去世。对葡萄栽培并没有什么经验的Marilisa继续使命完成酒庄的建立。现在，酒庄第6代继承人Marilisa同Franco各自从事着自己拥有热情的事业。Marilisa在飞往全世界来推广Allegrini的葡萄酒，而Franco在葡萄园和酒窖里辛勤而扎实地从事生产。两人都在各自的领域取得了令人瞩目的成绩。当Marilisa出差归来，会同Franco一起讨论市场上更受欢迎葡萄酒的风格。他们各自以其独特的方式、将父亲Giovanni身上的注重创新、热情好客、执行力强等企业家精神发扬光大。
In the Valpolicella region, the Allegrini family has been carrying on the winemaking tradition for more than 200 years. After the premature death of Giovanni Allegrini in 1983, his three children took over the company; thereafter, the three young siblings inherited the family’s vineyards. They were inexperienced and overwhelmed, but in order to continue the prosperity of the family business, the eldest brother Walter said to his younger brother and sister: “We have to fight like lions [to make it in this business]”. Another tragedy then struck, Walter died after planting 11 hectares of vineyards in 2003, at the newly purchased Poggio al Tesoro winery. Marilisa, who had little experience in viticulture, continued the mission and completed the establishment of the winery. At present, Marilisa and Franco Allegrini (the sixth generation of Allegrini’s) joined as a team, coalescing their individual strengths, developing the estates into one of Italy’s leading brands. They both became engaged in their own passionate undertakings and have made remarkable achievements in their own respective fields, they fulfilled Walters desire to make it. Marilisa flies all around the globe to promote Allegrini’s wines, while Franco works in the vineyards and cellars diligently to oversee the production. When Marilisa returns from business trips, she discusses wine styles with Franco, ruminating over all the popular wines on the market. Both individuals have carried their father Giovanni’s entrepreneurial spirit of innovation forward, highlighting hospitality and strong execution of strategy in their own unique ways.
Hospitality takes the Wine Business forward
Marilisa has been in charge of the marketing division of the winery since 1980. As she has said many times during her interviews, she learned about the art of hospitality from her father. Giovanni Allegrini used to open the wine cellar and invite guests for wine tastings, listening carefully to everyone’s comments and opinions on the wine. He jumped from one precious barrel to another like a spring, thus, he gained his nickname “Barrel Spider”. Every year when Italy’s largest wine exhibition Vinitaly is held here in Verona, she invites hundreds of guests to her gala dinner at Villa della Torre. She is well aware of the importance of cultivating friendship. It is not simply a matter of exchanging name cards, she also knows how to make sure the wine merchants from all over the world enjoy the Allegrini hospitality. In September last year, Allegrini held its first “boot camp“, inviting young professionals under 30 from all over Europe to participate in wine industry training. Allegrini also invited industry elites to conduct seminars. She is planting a seed in the hearts of these young professionals, who will then grow to be an ambassador for the winery. The establishment of friendship in the business world does not take place overnight. Sincerity, hospitality and social responsibility make the winery brand go further.
Innovation，dare to be first
Giovanni was a pioneer in Valpolicella. In 1976, Giovanni paid a visit to California. He saw the Double Guyot training system there and wondered about it. He realised that it is not the yield per vine which determines the quality of wine instead, the yield per hectare. When he came back to Valpolicella, he immediately increased the density of the plantation from 2000 vines per hectare to 4000 vines per hectare. Even his best friend was laughing at him at the time: “Are you planting vines, or lettuce?”. At that moment in Valpolicella, the pergola training system was the standard system in use. Even nowadays if you travel around the Valpolicella countryside, you can see half of the vineyard is still applying the Pergola training system. And we all know how hard it is to break with tradition. We can imagine this man who followed his intuition and had the power to execute his ideas. He lead the quality evolution of the Valpolicella region.
值得一提还有酒庄的单一园。DOC和DOCG不仅有着对葡萄品种的要求，甚至还规定了特定品种的比例。最初单一园的想法源于他们不喜欢Molinara葡萄的风味。Allegrini率先引入了单一园Cru的概念。将酒庄最好的葡萄园种植唯一的品种维罗纳的科维纳。La Grola，在La Grola山丘顶部的La Poja都是单一园。抛弃了传统的葡萄晾干技术，用葡萄品种来打造优质的葡萄酒。一个很好的例子是他们的顶级葡萄酒：La Poja。葡萄园位于拉格罗拉（La Grola）山顶，自1970年代后期开始就专门种植科维纳。优质的葡萄栽培技术使葡萄具有极好的个性和成熟度。经过4年的陈酿，该酒仍然异常新鲜和清爽，并具有从水果到香料和草药的各类香气。
Also worth mentioning is the single vineyard cultivation of the winery. DOC and DOCG appellations not only have requirements for grape varieties, but also specify the proportion of specific varieties. However, what if you don’t like certain grapes? The idea of a single vineyard comes from the dislike of Molinara grape flavour. Allegrini was the first to introduce the concept of a Single Vineyard Cru. They are developing their best vineyard using a single variety, Corvina Veronese. A good example of this is their top wine: La Poja. The vineyard is on the top of the La Grola hill and has been planted with Corvina exclusively since the late 1970s. Premium quality viticultural techniques yield grapes with great personality and maturity. After over 4 years of ageing, the wine is still extraordinarily fresh and crisp, it has a full spectrum of aromas ranging from fruit to spices and herbs.
马不停蹄 & 未来可期
Never stop, the next generation is always promising
Allegrini家族还在意大利其他知名产区内管理着另外两家酒庄，位于蒙塔尔奇诺产区（Montalcino）的圣保罗（San Polo）酒庄，以及位于宝格丽产区（Bolgheri）的泰索罗（Poggio al Tesoro）酒庄。2015年，Marilisa让她的两个女儿之一Caterina出任圣保罗酒庄的CEO, 她说：“给下一代机会和责任是培养他们企业家精神和，为葡萄酒产业注入新活力和推动行业前进的手段”。2019年初，Allegrini正式购买了40公顷位于Lugana产地的葡萄园。Franco和Marilisa说到：“这里是酿造非常优质白葡萄酒的产地，对我们来说是一大挑战”。
The Allegrini family also manages two other wineries in other well-known Italian producing areas, namely, San Polo winery in Montalcino and Poggio al Tesoro winery in Bolgheri. In 2015, Marilisa appointed her daughter, Caterina, as the CEO of San Polo. “Giving the next generation opportunities and the responsibility is crucial to developing their entrepreneurial spirit and for keeping the wine industry dynamic and moving forward”, says Marilisa. In early 2019, Allegrini officially purchased 40 hectares of vineyards in Lugana. Franco and Marilisa said: “This is a place where very high quality white wine is produced and it is a big challenge for us.”
Let’s wait and see what new innovations and strides this unstoppable family comes up with!